The Gelato Co.

Rebranding and menu

The branding system for The Gelato Co. in Gainesville, FL uses a simple and sophisticated style to reflect a classic trattoria atmosphere. The hand-drawn type in the logomark highlights their main product, gelato: a combination of sharp and curved details parallel the icy and smooth quality of the Italian dessert. The mark as a whole references wrought iron signage, while a brick-sized menu evokes the architecture of the restaurant.

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